BPI Family Savings Bank 2018 Anniversary

Client: BPI Family Savings Bank
Project: Print and Digital Collaterals; Social Media Content

In 2018, BPI Family Savings Bank envisioned a grand, nationwide branch campaign in honor of their 33rd anniversary. This effort would reiterate the importance of family, push cross-selling of products / services, and ensure that client engagements were thoughtful and needs-based.

BPI Family Savings Bank tapped #TeamVCS to work on this campaign. Our proposal? The Big 33: Thirty Treats for the BPI Family Savings Bank Anniversary.

We crafted materials that would place the bank at every step of the customer journey--from social media content, electronic direct mailers, a website landing page, to roll-up banners for the branches.