Sun Life Celebrity Starter Pack

Client: Sun Life
Project: Sun Life Celebrity Starter Pack

Sun Life Financial is the one of the top insurance and investment companies in the Philippines, providing Filipinos with sound financial plans with the aim of empowering more people to become financially independent.

Sun Life worked with #TeamVCS to create collaterals and social media advertisements for their Celebrity Starter pack line of insurance products. The campaign's communication focuses on the different needs of each market segment and matching those needs with specific categories from Sun Life's product mix. This addresses the decision fatigue of each market segment in identifying which insurance product is right for them.

Based on this, Team VCS created vibrant visuals and catchy copies for the Celebrity Starter packs, geared toward a range of digital platforms, and ensured that each starter pack had its own distinct look and messaging while still being consistent to the set.

Carousel Ad

Lead Ad

Other Celebrity Starter Pack Design