Sun Life Coogan

Client: Sun Life Financial
Project: Social Media Content

#TeamVCS was tapped to promote Sun Life's newest products: insurance plans that one could buy online! These were Family Armor, Life Armor, and PA Armor, most of which were available via Lazada.

In order to address consumer questions and worries about availing digital insurance, we created content that would generate awareness on the new products, show the benefits of availing them, and push the target market to purchase. 

As Sun Life had partnered with a number of brands such as Free Bee app and MyPhone, we also created content to promote these special offers.