Sun Life Financial Independence

Client: Sun Life Financial
Project: Financial Independence Infographic Videos

Financial Independence Month is an opportunity for Filipinos to think about their financial preparedness and prioritize their long-term needs. To mark the beginning of Financial Independence Month 2019, Sun Life wanted to come up with videos that would:

1) explain the importance of Sun Life's products in the target market's lives,
2) clarify the benefits of each type of product, and
3) compel the audience to avail of Sun Life's financial solutions

To meet these objectives, Team VCS created lively and colorful videos that would help make Sun Life's products easy to understand. The use of familiar situations and a warm, friendly voice also made the need for insurance / investment more relatable to our audience. By rooting the need for financial independence in strong market insights, we were able to position Sun Life as Filipinos' true Partner for Life.

Sun Life Financial Omnibus Video