BPI A Life Preferred

Client: BPI Preferred Banking
Projects: Event Concept, Design, and Event Management

BPI Preferred and Personal Segments aimed to cater to their Preferred clients with an event that would highlight the advantages of living A Life Preferred. Team VCS was tapped to create a cohesive handle, theme, and event content for a series of talks delivered by industry experts.

To engage our audience, we highlighted how the event was a learning opportunity for clients who wished to maximize their finances and their professional growth. We also reflected the exclusive perks that they can enjoy as Preferred clients on the premium look and feel of the event collaterals and materials. 

The first leg, the Executive Series, was targeted towards the top executives of selected corporations. This event was well-received and led to a second leg aimed at Professionals, like lawyers, doctors, entrepreneurs. 

BPI A Life Preferred Highlights