Pansit Malabon Express

Client: Pansit Malabon Express
Project: Full Branding

Pansit Malabon Express, Inc., was established in 2000 under the mother brand of Lutgardo’s. They sell delicious pansit malabon, as well as other Filipino food such as barbecue, pichi-pichi, seafood rice, binagoongan and the like. The brand has a strong channel for their food delivery and was the first to launch a Metro Manila number. At present, there are more than 60 PME outlets around the country.

Pansit Malabon Express, Inc. wanted logo / branding collaterals in order to update their look and cement their brand among their customers, and to guide their franchisees. The new logo is designed to be compact, for ease of use in applying it horizontally or vertically. The logotype is now more readable, while the vibrant color is reminiscent of the celebrations where pansit malabon is consumed.