Lechon Forever

Client: RDF Feed, Livestock and Foods, Inc.
Project: Branding and Design

RDF Feed, Livestock and Foods Inc. came up with a concept restaurant that would sell unlimited servings of three different styles of lechon (roast suckling pig).

With this in mind, RDF wanted a logo design and a branding guide that would serve as the basis for all their collaterals. The goal was to highlight what made their restaurant different: the unlimited servings, the three different cooking styles, and the pugon-roasting process.

To meet these objectives, VCS positioned Lechon Forever as the 'first unlichon restaurant in the Philippines'. We put the lechon and pugon (brick oven) front and center in the brand's visuals, and we solidified Lechon Forever's unique value propositions through the brand's manifesto.