CELEBRATING EFFECTIVE CAMPAIGNS WITH RENEWED PRESTIGE: PANA PARTNERS WITH VCS FOR THE PANATA AWARDS 2022

On December 14, 2022, the Philippine Association of National Advertises (PANA) held the PANAta Awards 2022 which celebrated effective campaigns for brand building and campaigns that contributed to brand growth, customer relationship, and social responsibility. Championing our relentless strength against the challenges of the pandemic, the awards night recognized creative campaigns that empower us and sought to regain the hope to bounce back. PANAta also opened new categories such as product innovation and direct-to-consumer efforts to recognize unique brand functions. Entries were accepted from July 2022 to September 2022.

VCS at the PANAta Awards 2022, with PANA’s Executive Director Bobby C. Simborio, Project Director Aileen Pascual - Lucero, and Project Manager Charlene Canilao Fernandez.

Following the previous collaboration from the Hilaraya-themed PANAta Awards 2021, PANA expressed their continued trust in VCS and once again collaborated with the team as their creative agency partner alongside PraXis, their event and media agency partner, as well as media partners Cignal TV5, GMA7, Monster RX, Manila Broadcasting Company, Wish FM, Win Radio, Meta and the Inquirer Group of Companies, and online magazine partner Adobo Magazine and chatbot partner Megamobile.

VCS’ Associate Creative Director Mix Villalon, Business Development Executive Caren Espinosa, and Chief Creative Officer Amrei Dizon attend the PANAta Awards 2022 and pose for a photo with the Photowall designed by VCS.

With PANA’s trust and confidence in VCS’ capabilities, we delivered creative collaterals aligned with the theme and objective of celebrating effective brand building and highlighting the prestige of winning campaigns. VCS’ outputs emphasized elegance through the use of gold, silver, and blue colors and a shimmering effect that reflected the event’s esteemed celebration.

Watch: REELS/TIKTOK/SHORTS video

Congratulations to all winners of the PANATA awards 2022, and we look forward to more relevant and effective campaigns in 2023!

        PANATA AWARDS 2022 WINNERS
  
    Grand PANAta Brand of the Year Award
    
    "Classroom" 

      McDonald's Philippines
      
Agency: Leo Burnett Group Manila
  
    Brand Effectiveness through Customer Experience (GOLD)
    
  "Ride-Thru Light Show" 

      McDonald's Philippines
      
Agency: Leo Burnett Group Manila
  
    Brand Effectiveness through Customer Experience (SILVER)
    
    "Pepsi Blackpink"
      
      PepsiCo
      
Agency: BBDO Guerrero
  
    Brand Effectiveness through Corporate Sustainability and Social Responsibility (GOLD)
    
    "McDonald's Classroom" 

      McDonald's Philippines
      
Agency: Leo Burnett Group Manila
  
    Brand Effectiveness through Corporate Sustainability and Social Responsibility (SILVER)
    
    "QR for Hunger"

      Save the Children Philippines
      
Agency: IdeasXMachina Group of Hakuhodo
  
    Brand Effectiveness through Corporate Sustainability and Social Responsibility (BRONZE)
    
    Alagang Ayala Land Social Enterprieses

      Digital Marketing Campaign

      Ayala Land, Inc.
  
    Brand Effectiveness through Product Innovation (GOLD)
    
    "Avon Invites Everyone to #ComeAsYouAre with First Gender-Free Underwear"
      
      Avon Philippines
      
Agency: MullenLowe MARC
  
    Brand Effectiveness through Effective use of Marketing Channels - Single Medium (GOLD)
    
    "Knorr Their Future"

      Unilever Philippines
      
Agency: MullenLowe TREYNA
  
    Brand Effectiveness through Effective use of Marketing Channels - Integrated (SILVER)
    
  "Knorr's Nutri-Delicious Purpose"

    Unilever Philippines
      
Agency: MullenLowe TREYNA
  
    Brand Effectiveness through Business Growth Large Enterprise (BRONZE)
    
    "M Safe: AHEAD"

      McDonald's Philippines
      
Agency: TBWA\Santiago Mangada Puno
  
    Brand Effectiveness through Creative Content Innovation (BRONZE)
    
    "Sting - Energy Sarap na Humahataw"

      Sting Philippines / PepsiCo
      
Agency: DDB MNL
  
    Brand Effectiveness through Product Shoot Innovation (BRONZE)
    
    "Pepsi Blockbuster"

      PepsiCo
      
Agency: BBDO Guerrero
  
    People's Choice Award
    
    "Dobleng Dishkarte Silver Swan Soy Sauce"

      Nutri-Asia, Inc.
      
Agency: Woo
  
    Innovative Execution Through Mobile Award
    
    "Piattos Fun Way Gamification"

      Universal Robina Corporation
      
Agency: Spark Foundry"
  
    Brand Team of the Year Award
    PJ Lhuillier, Inc.
      
Michael Sena, Raymond Hernandez, Richard Villaseran