WOW Instagram Collaterals

Client: What's Inside Ltd. / Women of the World
Project: WOW Instagram Collaterals

Women of the World (WOW) is a global coaching programme for women who strive to maximise their success and consistently pursue their potential. It aims to guide and empower women who are aiming for a promotion, looking for meaningful work, wanting to start their own company, hoping to transition in their career, and more.

Artcards

Main Brochure

Senior Brochure

WOW wants their coaching programme to reach their audience through creative and informative brochures. They partnered with VCS to produce two types of brochures: the Main WOW, which caters to women who have experienced a level of success but want to further their career, and the Senior WOW, for women in their 50s and 60s who want to know what's next for them.

TeamVCS featured the WOW coaches as the central visual of both brochures. We utilized the geometric form of WOW's branding which served as the frame for the coaches' protrait shots. The design also used vibrant colors for bolder backdrops to better catch the audience's attention. TeamVCS focused on a dynamic layout for the cover and content of both brochures to add visual interest which complements the streamlined copies to create a succint and informative brochure.