Makati Medical Center Planner

Client: Makati Medical Center
Project: Design Solutions

Makati Medical Center (MMC) is one of the top medical institutions in the country. For their 2020 planner, MMC wanted to show that they were going to be more present in the digital space. 

To do this, VCS came up with a planner that combined the digital concept with Makati Med's love for its patients. The cover art for this material represented Makati Med's "heartbeat" while the content informed and entertained planner owners. We chose themes for each month like Learn Something New (January) and Save Your Sight (August) that related to the digital space, the use of social media, and media literacy. Write-ups explained each topic, while weekly tasks or challenges engaged the owner of the planner. To add to the digital theme of the material, we added a mood tracker and stickers similar to Facebook reactions. 

Actual Planner

Mockup Design