ALL GROWN UP: YOUR FRIENDLY NEIGHBORHOOD CREATIVE MARKETING AGENCY IS TURNING 18

June 25, 2022 Guest User

It’s celebration season here at Vitalstrats Creative Solutions! Our little creative-marketing-agency-that-could has steadily been chugging along, growing, learning, and evolving through the years.

This June 25, we’re proud to reach the big 18-year milestone-- an achievement that could never have happened without the friends, TeamVCS members old and new, and clients and partnerships that helped us along the way. This June 25, we’re proud to reach the big 18-year milestone-- an achievement that could never have happened without the friends, TeamVCS members old and new, and clients and partnerships that helped us along the way.

“When I started VCS in 2004, my vision was so short-sighted,” admits Chief Creative Officer Amrei Dizon. “We just wanted to get by, project after project. VCS had no business plan when it began.”

This independent advertising agency only started dreaming seriously in its second or third year of operations, when VCS experienced repeat clients and referrals. “We realized that our value was being recognized,” says Amrei. “We were getting projects from multinational companies and known brands-- even restaurants that we couldn’t afford to dine in!”

As VCS’ client list grew, there was also need to grow the team. The marketing agency’s first few hires were some of Amrei’s former schoolmates and friends. Soon, VCS began hiring teammates dedicated to handling accounts, design, administration, and production.

With expansion, our Quezon City-based advertising agency dreamed of more clients, bigger and better projects we can be proud of, a stronger and reliable cash flow system, investment in equipment, and so on.

The foundation that keeps VCS strong through the years is the same thing that keeps our campaigns relevant and our clients coming back: our core principle of Strategic Creativity.

“Strategic creativity is like using all the parts of your brain: the logical left side, the imaginative and creative right side, the executive functioning front part, and the emotional rear part,”

“Creativity and innovation are not enough for a campaign to succeed. It needs to be backed up by a solid strategy derived from research on consumers, careful analysis, and piercing insights that lead to a key message and content architecture. All these make up a campaign solution that hits the bull’s eye of the client’s objective and challenge.”

This is also why inclusion has always been an important value to the mid-sized marketing agency. “We recognize the uniqueness that each new member brings to TeamVCS,” says Amrei.

VCS is proud of its well-earned years of character development, thanks to the wisdom gleaned from various experiences and failures, and the guts to keep pushing forward despite the challenges.

At 18 years, VCS is stepping up to its new chapter as a Filipino creative agency and its emerging position in the broader marketing and advertising industry.

“There is a new sense of responsibility to become a role model independent agency that could serve as an inspiration to young creatives and startup businesses,” says Amrei.“ We can create more impact for the brands that we serve, for our thriving advertising industry, and the advocacies that we support.

“This year, VCS unfurls its full support for mental health and wellness, particularly for children and adults with ADHD. “As an adult diagnosed with ADHD-C, I’ve had many challenges in running VCS,” says Amrei. “I believe that when managed well and given support, ADHD can be a superpower. We hope that VCS can be instrumental in creating impact in this sector that needs more awareness and support.”

In terms of its creative marketing services, VCS remains committed to providing clients and partner brands with relevance and value. “The meaning of value is evolving, and VCS is dedicated to constantly redefining what value means depending on what is relevant to our clients.”

“What hasn’t changed are our core values and beliefs as a creative advertising agency,” emphasizes Amrei. “Our integrity and our drive to provide excellent creative and strategic campaign direction in the best interest of our clients is what defines us and what makes VCS unique.”

“It took 18 years of striving, failing, learning from our mistakes, and getting up stronger for VCS to be what it is today,” says Amrei. “A huge part of what kept us going is the trust and support our clients and partners have given us. We appreciate and value the relationships we made and continue to nurture. It is this same trust and two-way respect that keeps VCS inspired and committed to improve our craft and services, and to give our best in serving our clients and meeting their objectives.”

To everyone who has been part of the VCS journey, our deepest and most heartfelt thanks! We look forward to creating the next chapters of our mutual growth through strategic creativity together

VCS All Grown Up: 18th Anniversary video