Careline Digital Video

Client: Careline Cosmetics
Project: Brand Video

Careline Cosmetics is a local makeup brand known for its innovative and affordable products that are Beyond Basic. The brand also promotes diversity and inclusion, positioning makeup as a way to express oneself.

This video aims to spread awareness, highlight the members of the Careline Gang, highlight their top products, and showcase the brand's advocacy.

To meet these objectives, we tapped into the Gen Z and millennial psyche of wanting to defy expectations and break the status quo. In this video, we showed how the members of the Careline Gang make their own mark and colored outside the lines. This puts the brand front and center as the enabler for the new generation to confidently express themselves.

Careline Social Media Video: Color Outside the Lines