Brand Development and Packaging Design for Vitalitive

Client: Vitalitive Corporation
Project: Brand Development and Packaging Design for Vitalitive

Vitalitive wants to make a mark on the market as a new and exciting health and wellness brand for Filipinos. It recognizes people's daily struggle from pollution, traffic, and unhealthy diets, and aims to boost Filipinos' immunity and nutrition through health supplements. The brand wants to provide accessible wellness supplements tailor-made for the health needs of the Philippine market to improve their overall health and prevent serious illnesses.

Vitalitive wants their brand to center on three characteristics: Happy, Caring, and Passionate. In developing their brand identity, they needed a strategy that translates who they are and what their goals are into visuals. Vitalitive collaborated with VCS to produce their logo and package designs. TeamVCS recommended a mix of white and the brand's vibrant colors for a straightforward appeal appropriate for health-related products. The heart of the brand's visual identity is its humanist sans serif typeface that creates a clean appeal that is flexible for a variety of creative expressions.

The final logo and packaging showcases Vitalitive's identity as a health and wellness brand that stands out from other supplements.

Logo Design