BPI was gearing to rebrand the BPI Asset Management and Trust Corporation (AMTC) into BPI Invest. A key step in their campaign was to drive consumer awareness and interest in investment products and make BPI Invest a top-of-mind choice. BPI aimed to launch a video that catches the attention of their target markets and meets them at every step of their life and financial journey.

WATCH: BPI AMTC UITF Products 60s Infomercial

The video was slated to be released in 2021, at the height of pandemic production limitations. Through close collaboration, BPI and VCS worked on a strong and universally emotional video concept that can be executed with zero face-to-face production in order to minimize health risks for everyone involved. VCS crafted a compelling voice-over script coupled with select visuals that follow a person's life journey. The video showed how BPI Invest products can help in meeting a person's investment needs at every step of their life milestones.

The omnibus video was spliced into several 15-second videos that are specifically geared toward particular target markets, optimizing the videos' exposure for platforms that support short-form video ads like Youtube.

BPI UITF ATC Version Video 1

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