SHOW, DON’T TELL: WHY VIDEO CONTENT IS A MUST-HAVE FOR YOUR MARKETING PLAN

September 21, 2017 Guest User

The digital landscape has exponentially evolved. New gadgets have changed the way that the audience consumes messages. The market’s on-the-go lifestyle has made it harder to capture their attention with our marketing efforts. What, then, can brands and organizations do to keep up with these changes? The answer is pretty simple: Invest on a video marketing campaign.

If a picture is worth a thousand words, how many is a video worth? Well, James McQuivey, a digital marketing expert, believes that a one-minute material holds a value of 1.8 million words. With this level of impact, it is not surprising that video marketing and content marketing have become marketers’ staple tools in reaching out to their audience.

Video Content Boosts Brand Recall and Affinity

Compared to text-based materials, videos trigger the senses. Customers also find it easier to remember dynamic visuals as opposed to static images. As long as you collaborate with a creative agency that will be able to help you produce content that is aligned with your overall strategy, you should be good to go!

If they remember your material, they remember your brand. It’s that simple.

Video Content Adapts to Various Modes of Consumption

Videos can be consumed using almost any kind of device. This minimizes the chance that your audience will opt out because your material does not go well with their preferred mode of consumption. With videos, you will also be able to reach your audience in their comfort zones, no matter what time of the day and no matter what they are doing.

Video Content Can Go Viral (As Long as It is Strategically Creative)

People share the content that they like and they will most likely share your material if they connect with its message. Videos are known to have higher share rates than other any type of content. If you want to send out your message, and if you want to get the help of your audience in doing so, then you cannot go wrong with a strategically creative video.

Video Content Crosses Geographic Boundaries

Videos share relatable and powerful stories; and stories are universal. You can collaborate with a creative agency in Quezon City and have your brand story shared across the country — and beyond! The secret lies in capturing a human truth that your audience will relate to. With the right story and a compelling video content, you will be able to capture the minds and heart of you market.

Video content has become an indispensable tool for marketers. Don’t let your brand fall behind. For video content that amplify your brand messages, send an email to hello@vitalstrats.net.