Aboitiz SuperDuperCon 2022

Client: Aboitiz Equity Ventures
Project: Aboitiz SuperDuperCon OBB Refresh for 2022

VCS is proud of having a strong working relationship with Aboitiz. TeamVCS has helped the Aboitiz conglomerate in its video production needs through the years. In 2019, VCS created Aboitiz' internal corporate video for their 100th year in business. VCS also conceptualized and executed Aboitiz' opening billboard (OBB) video for their' annual townhall, the Superdupercon, for 2020 and 2021.

In 2022, Aboitiz once again approached VCS to create its Superdupercon opening billboard. This time around, Aboitiz wanted a refreshed visual style that was both retro and modern, a visual style inspired by American graphic artist, Saul Bass. VCS was more than happy to take on the challenge.

Aboitiz SuperDuperCon 2022 OBB

The OBB video VCS created was highly stylized and smooth, referencing each of Aboitiz' business units. The team used Aboitiz' attitude symbols as the visual anchor of the video and had a character representing Aboitiz president Sabin Aboitiz walking through each business unit. The snappy and dynamic video was the perfect tone setter for Aboitiz' 2022 Superdupercon.