WOW CORPORATE BROCHURE

Client: Women of the World
Project: Corporate Brochure

Women of the World (WOW) coaching programme is an international coaching program based in the UK, which aims to help women unleash their potential and live their best lives. No matter what stage a woman is in her personal and professional life, WOW offers a structured program conducted by expert women coaches from diverse fields of industry, and a support network of women from across the globe who can give their sound and unique insights and advice.

WOW asked VCS to take a look at their existing programme brochure and make copy and design improvements. #TeamVCS revitalized WOW’s programme brochure by restructuring their copy so that it can be relatable and immediately appealing to WOW's two core market segments — women on their way up, in their 30s and early 40s, who have already experienced a level of success and are looking for ways to propel them further in their personal and professional lives, and women who are already stable and have accomplished much in their lives. In their 50s and 60s, want to know what's next for them.

TeamVCS refreshed the design for WOW’s programme brochure, using striking colors and images so that potential readers can envision themselves already benefiting from the programme. The collaboration of copy and design allowed for a fresh layout, with every page leading the reader to want to learn more about the WOW programme and its benefits

Brochure Layouts